BRIEF
Inspired by our Australian hop farmers, the Hinterland series champions Aussie Hops.

STRATEGY
Championing Aussie hops the brand needed to reflect the Stone & Wood home of the northern rivers. Sun setting along the coastline seen through rolling hills of hinterland and native hoop pine trees, whilst integrating the Stone & Wood logo and known brand typography seamlessly. Colour themes were taken from times of the day, Dusk, dawn, day. For any Stone & wood limited release I developed a consistent sizing & hierarchy layout of "Limited Release" callout, Size of S&W logo and SKU name - this is seen across Hinterland Series & Mango Pale Ale.

HINTERLAND HAZY
Over a 6-month trial period, Hinterland Hazy Pale Ale became the number 2 sub-brand behind Pacific Ale in pack, since then it is now nationally distributed and apart of the Stone & Wood core range.

HINTERLAND BIG PALE
Big Pale ale won best Australia Pale Ale at the AIBAs in 2024. Following its success in trade it is now distributed nationally.