Brief: Modern Australian Vintage. Impactful but staying true to the tradition and heritage of Batlow's brand essence.

I wanted to approach this project by utilising the brand equity that Batlow already held and re-focusing all SKUs to fit within a "Branded House" framework to progress the brand forward. Making sure to stay true to the core pillar of Batlow; apples. This resulted in the creation of a new distinct brand asset - a lockup using an apple sticker shape, altering the hierarchy of information on pack, a new naming convention to make product and product variety more distinct (Batlow Cider - Cloudy Apple, Premium Apple), updating the colour palette and bring overall clarity and guidelines to the brand. This branding was subsequently adapted and rolled out to all necessary assets and the "Branded House" design theme flowed on to all other SKUs to create a more harmonious family.